A database is an important tool for real estate agents, but many struggle to use it effectively. Having a strong estate agent database can help you stay top of mind with prospective clients and generate repeat business.

It’s also essential to nurture the relationships you’ve established with past clients, even if they are not currently in the market to buy or sell. Statistically, people relocate every seven years, and keeping in touch with the clients you’ve worked with helps ensure that they call you when the time comes to sell or purchase their next home.

Building Your Network: Estate Agent Database

As a result, real estate professionals need to invest in building and maintaining a robust database, with strategies that drive engagement and retention. The best way to build and maintain a solid database is through regular contact, following up with potential leads, connecting with spheres of influence, and networking.

Email marketing is an excellent channel to connect with your estate agent database, but the content you create should be focused and targeted. Personalize your emails with the recipient’s name and other relevant personal details to stand out in a sea of junk mail, and include a clear CTA (call to action) that aligns with the message of the email. Adding a sense of urgency through phrases like ‘Limited time’ or ‘Act now’ can prompt quicker opens. Additionally, ensure that your email is mobile-friendly to cater to a growing segment of your audience.