How much does it costs for YouTube ads is part of the Google network, so its advertising options and pricing model are similar to those used in other Google advertising products. Ads can be run on a cost-per-click (CPC) or cost-per-view (CPV) basis, depending on the type of video you have and the targeting you’re using. In most cases, you’ll set a maximum cost-per-click bid to inform Google how much you are willing to pay for each ad click, and a max cost-per-view bid to inform Google how much you are willing to spend for each video view.

Other factors that can influence how much it costs for YouTube ads include:

In-stream video ads, which play before, during, or after other videos on YouTube, are typically charged on a cost-per-view (CPV) or cost-per-1000-impressions (CPM) basis, with the average cost per view being $0.10. Bumper ads, which are unskippable 6-second long ad videos, are typically sold on a cost-per-1000-impressions (CPM) or cost-per-action (CPA) basis and have an average cost of $10 for every 1000 impressions. The length of your video and the timing of its release also factor into the cost of your ad, with longer videos costing more than shorter ones. Finally, the type of audience you’re trying to reach can have a significant impact on how much it costs for YouTube ads, with demographics and interest targeting playing a major role. In general, the more targeted your audience is, the more it will cost to reach them with YouTube video advertising.